Projects such as Apple AR offer more challenges, better working conditions and higher salaries to special effects artists than to Hollywood studios.
While augmented reality, virtual reality and combined mixed reality are really waiting for devices like “Glass of apple“Before they can become a popular solution, they are already proving to be compelling career choices. Special effects artists and technicians would be leaving Hollywood and the entire film industry to join tech companies like Apple and Google.
“The difference is that in technology you are generally treated more like a human being,” anonymous artist said to the Wall Street newspaper. Described as a veteran visual effects artist who recently left Hollywood, he develops AR platforms.
the the Wall Street newspaper appoints Hao Li, former director of the Institute of Creative Technologies at the University of Southern California, whose work was purchased by Apple. Li’s face tracking technology was used as Animoji base, and although he did not join Apple, some of his colleagues would have.
Likewise, around 2016, Google hired another USC official, Paul Debevec, followed by three members of his team. “Many of the most talented people I have met in the visual effects industry find their way into the tech industry,” he said. the Wall Street newspaper. Three members of Mr. Debevec’s USC team then joined him at Google.
While Debevec is now a university professor, during his time at Google, he worked specifically on systems for digitizing faces and heads. Called Light Stage, it is a spherical device with 14,000 lights and more than 40 cameras.
This is the system used to create digital scans of actors, including Will Smith in “Gemini Man” and Brad Pitt in “The Curious Case of Benjamin Button”.
More recently, Google built a larger Light Stage, capable of scanning an entire body. Debevec continues to be associated with the project, working to create digital humans for AR and VR.
Besides the new challenges of AR, tech companies are investing significantly more than Hollywood in attracting talent. An estimate from Accenture PLC, based on the Wall Street newspaper, is that AR / VR projects forecast spending of $ 21 billion in 2020 – rising to $ 121 billion in 2023.