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3 bets that BMW is making to evolve for the future

This item was originally posted by Michael Coates on Clean fleet report, a publication that gives its readers the information they need to transition to the most fuel-efficient cars and trucks, including electric cars, fuel cells, plug-in hybrids, hybrids, and diesel and gasoline engines advances.

Survival for an automobile company in the 21st century seems to center on two critical interdependent paths – forging profitable alliances with other automakers and developing new zero-emission products. German automaker BMW last week made announcements affecting both areas:

  • BMW CEO Oliver Zipse told Reuters he expects the alliance with Toyota to continue. So far this relationship has produced the Toyota supra sports car (with a BMW engine and suspension in a Toyota-designed body) and promises future fuel cell vehicles.
  • Zipse was less definitive on the mobility joint venture with rival Daimler. The two companies merged their carsharing, tele-assistance and other mobility services into an organization called Free now, but according to media reports, Uber offered to buy the business.
  • BMW has launched what it calls its flagship all-electric SUV, the iX, which will go on sale in Europe at the end of 2021 and arrive in the United States early the following year.